Why Choose Baraka Institute

Supporting You in the Business of Change


Our Mindset

Together is better: Collaborative and cooperative learning & leading
You are unique. And your unique gifts in collaboration and connection with others makes everyone even better. At the Baraka Institute our uniqueness stems from an understanding and utilization of the best practices in collaborative and cooperative learning. We know that working, learning, and leading together can accelerate personal and professional excellence. That can make the process of growing as whole lot more enjoyable along the way!

Our Methodology

Distinctive Professional Coaching: Whole Person Coaching™ & Archetypal Systems Coaching™ Modalities

There are many ICF Coach certification training programs from which to choose, but The Baraka Institute is the only one that offers a time-proven, proprietary system that will take you to a new level of coaching. We think of our process as the one to choose when all else fails to move a client beyond their barriers and beliefs. Baraka Institute’s unique Whole Person Coaching™ and Archetypal System Coaching™ methodologies utilize our Signature Pathways in which developing coaches learn to work in the fields of intellectual, emotional, somatic and spiritual knowing through relational and intuitive change-making processes. As students progress through our Mastery Level programs (SYSTEM & MASTERY) they become well equipped with a system and process to identify and reveal the most hidden patterns through story, symbol using Archetypal Systems Coaching™ as a tool for change. As a student coach, you will receive rigorous training to maximize your potential to inspire change in others and to create a difference in anyone’s life - using these cutting-edge human technologies while developing your own signature coaching style and niche.

Our Theoretical Backbone

Coaching rooted in science: Strong theoretical base as well as contextual and practical application
Baraka Institute's programs integrate best practices and knowledge from the fields of:

  • Archetypal Psychology
  • Archetypal Pattern Analysis
  • NeuroPsychology
  • NeuroScience
  • Somatic Coaching
  • Change Theory
  • Communication Theory
  • Transformational Learning Theory
  • Emotional Intelligence
  • Appreciative Inquiry
  • Systems Thinking
  • Whole Person Learning Theory
  • Social Network Theory
  • Neuro-linguistic Programming
  • Right Brain Activity: Visualization/Arts/Music/Theatre

Our Business Development & Marketing Savvy

For 20 years we have helped service professionals like you succeed

If you’re like many of our Baraka Institute graduates, you will be entering the world of entrepreneuralship, possibly opening up your very first business and/or expanding into new markets with an existing business. You might be wondering what 'starting a business and marketing' entails and you might even feel overwhelmed with all the choices you will be making as new business entity... Don't worry you won’t be out there alone, because we’ll be with you every step of the way!

Our 6-month and 12-month business start-up programs focus on building practical, real-world skills to help you thrive in today’s competitive environment. Whether you’re a business novice or a seasoned business owner, you’ll receive the support you need to manage and market your company to success.

Plus, we’ll help you unlock the key to earn as you learn!

Just for starters, you’ll receive easy-to-understand, step-by-step instructions to:

  • Identify valuable target markets
  • Create memorable branding elements and messaging campaigns
  • Produce informative and professional marketing collateral
  • Develop high-traffic websites
  • Drive visitors through online social media strategies
  • Hone your elevator pitch and
  • deliver compelling presentations and much, much more.


With over 20+ years experience in business development coaching and marketing service professionals just your like yourself, we have a few secrets to share, systems to expedite the process and the expertise you need for fast track success. Let our lessons learned in the business of coaching be your edge and fly with the support you deserve. Besides our graduates success is just as important to us, as our own. Together, as a whole, we are better and more able to make a difference in the world. [Learn More]

Our Learning Experience

Experiential learning: Life & executive/team coach training in-depth, in-person, online

What else is special about The Baraka Institute? For one, the Institute is a hybrid learning community. If you wish to train or coach across distances you will discover all the necessary skills, capabilities, and quality feedback to be available through our tele-courses. If you want an in-person, in-depth experience, you can choose our weekly intensives, which run several times a year. To make the learning journey even more pleasurable, our coach training intensives often take place in inspirational locales: a journey inside the journey. In fact, many of our tele-course graduates travel long distances to experience the richness of our fully-supportive community in person when they learn of these fantastic locations.

And to support our professional coaches across the globe our 24-7 Online Training Center and Coaching Portal, “Coach Training World,” allows individuals and businesses to learn valuable coaching skills through distance learning, self-study and interactive online communities and networks.

Our coach training students and graduates now benefit from having access to technology in which they can excelerate their coaching and marketing effectiveness through an online web-based learning center.